GEELY RIDDARA is revolutionizing the market by breaking the price ceiling of four-door pickup trucks!
16 December 2025
GEELY RIDDARA is revolutionizing the market by breaking the price ceiling of four-door pickup trucks! Introducing the new RIDDARA ECON, Thailand’s most accessible 100% electric pickup, designed to elevate four-door pickups into a truly practical choice for every household—alongside showcasing cutting-edge innovations at the Motor Expo.
• RIDDARA ECON, a 100% electric pickup, delivers exceptional value for commercial users, with a special starting price of only 739,000 THB
• Customers who reserve any RIDDARA RD6 model will receive up to 120,000 THB cash discount plus other exclusive offers when booking and receiving the vehicle within this year
• Introducing the groundbreaking RIDDARA OmniPower Stack, an intelligent energy platform that transforms pickup trucks into fully mobile power stations
Bangkok — 28 November 2025; GEELY RIDDARA, a 100% electric pickup truck brand under GEELY AUTO GROUP, has demonstrated its leadership in the new-energy pickup segment and its commitment to advancing Thailand’s automotive industry with the launch of the brand-new RIDDARA ECON. This model is designed primarily for commercial customers and comes with an exceptional starting price of 739,000 THB. Customers who reserve any RIDDARA RD6 model will enjoy a 120,000 THB cash discount along with additional exclusive offers when the reservation and vehicle delivery are completed within this year.
Visitors can experience and test-drive the RIDDARA RD6 and RIDDARA ECON, explore innovations from GEELY RIDDARA, and receive special Motor Expo offers at GEELY RIDDARA Booth B10 during 29 November – 10 December 2025, as well as at GEELY RIDDARA dealerships nationwide.
Mr. Chao Feng, General Manager of GEELY RIDDARA Thailand, shared an overview of GEELY RIDDARA’s operations as a new-energy pickup brand under GEELY AUTO GROUP at the Thailand International Motor Expo 2025. He highlighted the brand’s continued dominance as the No.1 NEV pickup brand in China for three consecutive years.
Since the RIDDARA RD6 entered the Thai market last year with the definition of a vehicle that “functions as a pickup, drives as an SUV,” it has set a new benchmark in Thailand’s pickup market—transforming pickups from purely utility vehicles into partners that deliver both convenience and enjoyment. This aligns with GEELY RIDDARA’s philosophy of prioritizing not only performance but also comfort, innovation, and advanced features that support both daily and professional use.
To further strengthen Thailand’s automotive industry and expand the adoption of 100% electric pickups, GEELY RIDDARA is introducing RIDDARA ECON to provide more options for Thai consumers, with official reservations beginning at this Motor Expo.
“For RIDDARA ECON, we believe everyone should have easier access to electric pickups. This model offers three key strengths: Efficient performance, Eco-friendly technology, and long-term Economical value. It presents a compelling new option especially for commercial users. With its convenience, safety, strong performance, lower operating costs compared to ICE vehicles, and accessible pricing, we believe RIDDARA ECON will play a major role in expanding the electric pickup segment—while contributing to the long-term growth and sustainability of Thailand’s automotive industry,” said Mr. Chao Feng.
At this year’s Motor Expo, GEELY RIDDARA is also showcasing the OmniPower Stack Station, a breakthrough intelligent system that transforms a pickup from merely a work vehicle into a mobile smart device and life companion. GEELY RIDDARA also introduces the GEELY RIDDARA PSP380, an intelligent power conversion and supply station designed for ultimate versatility—supporting both household and industrial electrical equipment.
Visitors can experience the RIDDARA RD6, RIDDARA ECON, and GEELY RIDDARA innovations, and receive exclusive offers at Booth B10 during 29 November – 10 December 2025, and at GEELY RIDDARA dealerships nationwide.
⸻
Highlights from GEELY RIDDARA at the Thailand International Motor Expo 2025
• RIDDARA ECON: Transforming the pickup segment with electric efficiency
RIDDARA ECON is a 100% electric pickup designed to deliver Efficient performance, Eco-friendly technology, and Economical long-term value, ideal for commercial users. RIDDARA ECON is available in three variants: 63 kWh 2WD, 73 kWh 2WD, and 73 kWh 4WD—with three standout features:
o Cost-efficient: The advanced electric drivetrain delivers excellent energy efficiency, costing only 0.8 THB per km. Compared to traditional combustion pickups, owners can reduce daily operating expenses by up to 70%, translating to significantly higher net profits.
o Comfort & Safety: RIDDARA ECON offers a smooth and comfortable EV driving experience, equipped with multiple advanced safety systems to protect every journey.
o Powerful Performance: Continuous and smooth power delivery ensures efficient driving across all road conditions, supporting our mission to maximize value in every kilometer.
• RIDDARA RD6: Functions as a pickup, drives as an SUV
The 100% electric RIDDARA RD6 is crafted for modern families, providing fast EV acceleration with 0–100 km/h in just 4.5 seconds. It offers SUV-level cabin comfort, seven drive modes for various conditions, and can wade through up to 815 mm of water. Equipped with 14 advanced safety and driver-assistance systems, it also delivers significantly lower maintenance and energy costs than traditional combustion pickups—balancing daily lifestyle use and work needs perfectly.
• GEELY RIDDARA OmniPower Stack: Intelligent platform transforming pickups into mobile power stations
The OmniPower Stack is an integrated intelligent energy platform that turns pickup trucks into complete mobile power stations. It consolidates charging, storage, and power supply in a single system and supports energy sourcing from multiple channels—household electricity, solar, ESS systems, EV batteries, and even generators—under the concept of “One platform, all energy sources.”
It supports all power output interfaces including V2L, V2G, V2V, and V2H, as well as specialized modules co-developed with partners for surveillance drones, agricultural drones, industrial outdoor equipment, and emergency rescue missions.
Powered by the intelligent G-EMS (Global Energy Management System), it optimizes real-time energy distribution for maximum efficiency. OmniPower Stack enhances energy security, reduces household electricity bills to zero when used with solar power, provides noise-free backup power for up to 8 days, and ensures emergency travel confidence.
• GEELY RIDDARA PSP380: Intelligent power conversion & supply station
A versatile smart power station designed to support both household and industrial applications.
o Up to 15 kW output: With 98% power-supply efficiency, it supports dual-voltage output (380V & 220V), allowing simultaneous use of multiple devices.
o Lightweight: The 15 kW PSP380 weighs only 13 kg, making it 15 times lighter than traditional fuel generators—an ideal replacement for large generator units.
o Extra safety & compatibility: PSP380 supports RIDDARA and third-party products, certified by over 15 relevant institutions.
⸻
Special Offers at Motor Expo
For customers who reserve RIDDARA ECON and RIDDARA RD6 from today until 10 December 2025, and receive the vehicle by 31 December 2025:
• RIDDARA ECON: Reserve with only 2,000 THB, receive 10× cash discount (20,000 THB*), plus a Year-End Gift Package worth up to 40,000 THB, special 1.99% interest, and free first-class insurance*
• RIDDARA RD6: Get up to 120,000 THB cash discount plus many additional exclusive offers
*Terms and conditions apply
⸻
About GEELY RIDDARA
GEELY RIDDARA — The leader in electric pickup trucks
GEELY RIDDARA is an electric pickup truck brand under GEELY AUTO GROUP, a global automotive leader committed to new-energy vehicle development. RIDDARA leverages GEELY’s strengths in technology, manufacturing, and quality control to create electric pickups that support diverse road conditions while offering SUV-level comfort—designed for modern families and delivering the superior driving experience of advanced EV technology.
GEELY RIDDARA currently holds the No.1 market share in China’s electric pickup segment.
Stay updated with the latest RIDDARA news:
Website: th.riddara.com
Facebook: Riddara Thailand
Instagram: Riddara Thailand
TikTok: Riddara Thailand