GEELY RIDDARA moves forward with strategic plans in Thailand, expanding electric pickup truck options that deliver greater value for money, along with special offers at the Bangkok International Motor Show 2025
GEELY RIDDARA moves forward with strategic plans in Thailand

Bangkok, March 24, 2025 - GEELY RIDDARA, the electric pickup truck brand under GEELY AUTO GROUP, is moving ahead with its strategy to position Thailand as a key market. The company is set to introduce another RIDDARA RD6 2WD model, equipped with an 86 kWh battery that offers a driving range of up to 503 kilometers on a full charge. This provides a more economical and efficient travel option. Additionally, GEELY RIDDARA will offer an optional version with sunroof equipped for the RIDDARA RD6 86 kWh 4WD. Visitors are invited to experience the cutting-edge electric vehicle innovation at the "Bangkok International Motor Show 2025" and take advantage of exclusive offers such as special interest rates starting at 0.59%* or monthly installments from as low as 8,888 THB. These offers are available for all RIDDARA RD6 models purchased during the event, or through official GEELY RIDDARA dealers nationwide, from March 26 to April 6, 2025.

Thailand is a core pillar of GEELY RIDDARA's global strategy

Mr. Zhang Cong, General Manager of GEELY RIDDARA Thailand, revealed that after the official launch of the 100% electric RIDDARA RD6 in Thailand last October, the vehicle has garnered significant attention and positive appraisal from consumers and the media. The brand’s tagline "Drive Like An SUV, Function Like A Pickup" resonates with customers, offering SUV-level comfort and the functionality of a pickup truck. The RIDDARA RD6 has also been recognized with the "Best Pickup EV" award at the Car Of The Year 2025, reflecting its outstanding product quality, intelligent driving technology, and the strong brand image of GEELY RIDDARA.

Currently, GEELY RIDDARA leads in Pickup BEV sales in China with a market share exceeding 50% for the third consecutive year, and the brand is expanding into over 50 countries globally, including the Middle East, Asia-Pacific, Central America, South America and Eastern Europe.

“Thailand plays a crucial role in GEELY RIDDARA's global strategy. The company is focusing on four key areas to establish Thailand as a Southeast Asian hub: considering investments to build a manufacturing facility in Thailand to serve both the local and regional markets; enhancing and integrating GEELY RIDDARA’s dealer network to maximize efficiency, with a goal of establishing 40 showrooms and service centers nationwide; introducing a broader range of electric pickup trucks to meet customer demand and diversify energy options; and expanding the after-sales service network to improve customer satisfaction by providing faster and more efficient service and parts availability” Said, Mr. Zhang Cong

GEELY RIDDARA moves forward with strategic plans in Thailand GEELY RIDDARA moves forward with strategic plans in Thailand

GEELY RIDDARA highlight at the 2025 Bangkok International Motor Show

At the Bangkok International Motor Show 2025, in addition to showcasing and selling all models of the RIDDARA RD6 electric pickup truck, GEELY RIDDARA is introducing the RIDDARA RD6 2WD model with an 86kWh battery, offering a driving range of up to 503 kilometers on a single charge, enhancing confidence for long-distance driving. Furthermore, it boasts lower maintenance and energy costs compared to conventional internal combustion engine pickup trucks, making it a cost-effective and economical travel option. Additionally, a sunroof feature is being launched as a special option for the RIDDARA RD6 4WD 86kWh model, enhancing the premium driving experience and catering to outdoor lifestyles. Moreover, GEELY RIDDARA will also display and sell a range of accessory kits for the RIDDARA RD6."

GEELY RIDDARA moves forward with strategic plans in Thailand

Exclusive Offers for RIDDARA RD6 customers:

GEELY RIDDARA is offering special deals for all RIDDARA RD6 models purchased during the event, or through official GEELY RIDDARA dealers nationwide, from March 26 to April 6, 2025

  • Special interest rate of 0.59%* or monthly installments starting at 8,888 THB** (with 30% down payment for 48 months)
  • 6-year/150,000 km warranty for new vehicles
  • 8-year/200,000 km battery warranty
  • Free RIDDARA Home Charger with installation
  • Free comprehensive car insurance (1st class)
  • Free 6 free services (labor and parts) for the first 6 services
  • Free 24/7 emergency assistance for 6 years
  • Free 2 GB internet usage package for 1 year
  • Free portable charging cable
  • Free registration fee worth 5,000 THB

* Terms and conditions are as specified by the company.

**Based on the RIDDARA RD6 2WD 63 kWh model priced at 899,000 THB.

RIDDARA RD6: "Drive Like An SUV, Function Like A Pickup

The RIDDARA RD6 stands out with its innovative M.A.P (Multiplex Attached Platform) technology, combining the best features of a pickup truck and an electric vehicle. The RIDDARA RD6 offers a spacious cabin, superior safety features, and a wide range of intelligent driving systems, making it a perfect fit for both commuting and outdoor activities. Additionally, the operating and maintenance costs are lower than traditional combustion-engine pickups.

The RIDDARA RD6 accelerates from 0 to 100 km/h in just 4.5 seconds and delivers a maximum torque of 595 Nm. It features a 6 kW power outlet at the truck bed, and through the mobile app, drivers can control various systems remotely. Inside, the cabin is designed for comfort, offering a quiet ride with Pure Electric NVH Silent technology, a 14.6-inch touchscreen, and wireless 50W smartphone charging.

For the 4WD version, RIDDARA RD6 includes a 4-wheel-drive system with 7 driving modes (Sand, Mud, Off-road, Wading, Economy, Comfort, Sport) and can ford up to 815mm of water. The truck bed offers 1,200 liters of space, and it has a maximum towing capacity of 3,000 kg. The RIDDARA RD6 is equipped with comprehensive safety features, including up to 14 ADAS systems, a 540-degree surround-view camera, and 6 airbags. The vehicle’s body is constructed with over 70% high-tensile steel.

RIDDARA RD6 Pricing:

  • RIDDARA RD6 2WD 63 kWh 899,000 THB
  • RIDDARA RD6 2WD 73.9 kWh 999,000 THB
  • RIDDARA RD6 4WD 73.9 kWh 1,149,000 THB
  • RIDDARA RD6 4WD 86 kWh 1,299,000 THB
  • RIDDARA RD6 2WD 86 kWh 1,159,000 THB
  • RIDDARA RD6 4WD 86 kWh with Sunroof 1,335,000 THB

Join us at the 46th Bangkok International Motor Show at Impact Challenger, Muang Thong Thani from March 26 to April 6, 2025. The show is open Monday to Friday from 12:00 PM to 10:00 PM, and Saturday to Sunday and public holidays from 11:00 AM to 10:00 PM. Alternatively, visit any official GEELY RIDDARA dealership nationwide. For more information, contact the RIDDARA Call Center at 02-039-5777.

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