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RIDDARA, the first Chinese Intelligent EV Pickup in China, brought to you by Geely Holding Group.
Geely Holding Group is a world-renowned leader in automotive technology and innovation. Consistently ranked among the Fortune Global 500 for over 12 years, Geely is committed to driving the global transition towards sustainable, electric, and eco-friendly mobility.
Founded in 1986 and headquartered in Hangzhou, Zhejiang Province, China, Geely is a major Chinese automotive manufacturer and technology developer. The group owns and operates several world-leading automotive brands across various segments, including Geely Auto, ZEEKR, Lynk & Co, Volvo, Polestar, Lotus, Smart, and most recently, the all-electric pickup truck brand, RADAR or RIDDARA
“RIDDARA” (known as Radar in China) is Geely's dedicated 100% electric pickup truck brand. Launched globally in 2021 and officially launched in China in 2022, Radar quickly captured 61.5% of the Chinese electric pickup truck market in just one year, making it the market leader.
Thai customers can look forward to experiencing and owning a “RIDDARA” soon.