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THE FIRST EV PICKUP IN THAILAND
BRAND VISION
Make Life More Diversified
With the outdoor ecosystem as the core, we are committed to developing and popularizing a lifestyle and culture based on new energy pickup truck. As a pioneer in China and a global trend leader, we focus on pickup truck segment and provide various experiences.
BRAND MISSION
Explore Low-carbon Lifestyle; Create the Culture of Outdoor Intelligence and Entertainment
Exploration / Lifestyle
Adhering to the philosophy of low-carbon and environmental protection, we guide consumers to explore the charm of the 100% electric lifestyle.
Creation / Culture
We create intelligent and entertaining outdoor experiences as well as a product and service ecosystem beyond expectations for consumers.
BRAND VALUE
Worry-free
We use intelligent technology to connect people, vehicle, and life, creating a worry-free and diversified lifestyle.
Unbounded
We offer diversified modification solutions, creating more free outdoor experiences with the spirit of exploring and breaking boundaries.
Traceless
We advocate the use of clean energy and adhere to the philosophy of environmental protection and harmonious coexistence with nature. It is committed to leaving no trace to nature.
Riddara Outdoor Ecosystem New Energy Architecture
The architecture developed based on
the Geely Holding Group's Sustainable Experience Architecture (SEA)
the Geely Holding Group's Sustainable Experience Architecture (SEA)
CHINA'S FIRST 100% ELECTRIC PICKUP TRUCK PLATFORM-MULTIPLEX ATTACHED PLATFORM (M.A.P)
Boundless
Commercial-passenger Uses
Commercial-passenger Uses
Boundless
Exploration
Exploration
Boundless
Intelligence
Intelligence
RIDDARA TECHNOLOGY
Multiplex Attached Platform M.A.P
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- Boundless
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Commercial-passenger Uses
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- Boundless
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Exploration
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- Boundless
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Intelligence
INTELLIGENT AND ECO-FRIENDLY
MANUFACTURING
Customized Workshop
With the agile and intelligent final assembly line, we can meet the diversified and customized needs of consumers.
Eco-friendly Workshop
With the state-of-art green film pre-treatment technology, we ensure a good anti-corrosion performance of the vehicle body, which meets the highest international standard of "no corrosion for 6 years and no rust penetration for 12 years".
Comprehensive Test Track
We have the first comprehensive test track in China that integrates passenger vehicle performance testing, 100% electric vehicle intelligent testing, and off-road vehicle attribute testing.
Radar New Energy Automobile (Zhejiang) Co., Ltd., affiliated to Zhejiang Geely Holding Group (Geely Holding), is a mid to high-end intelligent EV enterprise focusing on the outdoor ecosystem. Riddara is an international pickup truck brand owned by Radar Auto.
Geely Holding Group founded in 1986, is now managing several leading brands including Geely Auto, Lynk & Co, Zeekr, Volvo, and Lotus.
Leveraging the advantageous resources and industrial capabilities of Geely Holding, Riddara focuses on the pickup truck segment and seeks differentiated development and strength complementarity with other major Geely brands.
Riddara has been engaging in product design and R&D with a global vision, focusing on creating outdoor intelligent connected experiences that surpass expectations.
Geely Holding Group founded in 1986, is now managing several leading brands including Geely Auto, Lynk & Co, Zeekr, Volvo, and Lotus.
Leveraging the advantageous resources and industrial capabilities of Geely Holding, Riddara focuses on the pickup truck segment and seeks differentiated development and strength complementarity with other major Geely brands.
Riddara has been engaging in product design and R&D with a global vision, focusing on creating outdoor intelligent connected experiences that surpass expectations.
